Hey, there.

If you don't know where you are, this is the product design portfolio for Josh Eyre.

Amazon Fresh

Amazon Fresh

What It Is

Most Americans still feel more comfortable traveling to the grocery store to do their shopping, while in England it has become quite normal to shop for food staples online and have them delivered to the doorstep. Amazon is trying to bring that habit, comfort and ease to American consumers, through Amazon Fresh. Fresh has been steadily expanding into more markets over the last several years and while the original Fresh website existed separately from, the need to make it more visible, and leverage the might of created the need to migrate Fresh to the mother site. I joined the team on the home stretch to bring this multi-year project to fruition, owning the Search & Discovery experience.

When I Did It


What I Did

I worked closely with product managers to put the finishing touches on features that were migrating from to, and designed features to make Fresh visible to customers on, including placements on the gateway and edits to the global navigation bar. At the same time, I was designing forward looking features for post-relaunch to improve search and discovery through mobile friendly product titles, improved search and browse, grocery lists, product substitutes, and perishable product reviews.

How I Did It

  • Monitor and update UX issues in ownership areas migrating from to, with product managers and developers
  • Define new opportunities for Search & Discovery UX
  • Develop customer use cases
  • Design customer flows and wireframes
  • Leverage existing interaction patterns and propose new ones
  • Deliver specifications to developers
  • Monitor customer metrics
  • Rinse and repeat
Alexa Voice Shopping, Amazon

Alexa Voice Shopping, Amazon

Silk Browser, Amazon

Silk Browser, Amazon